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Virgin Unite reviews Business is Beautiful

Business Innovation Director, Katie McCrory writes, I’m always struck by that question, ‘Are you a dreamer or a thinker?’ because it presupposes you can’t be both. I give you one example of why this isn’t true...

In search of brand magic

Barbra Wright takes a look at how the visual identity of a brand is the vehicle to communicate something meaningful, expressing the brand idea and bringing life to it.

Pack to the future - packaging for on and offline retail

Dorothy Mackenzie explores the tricky position that brands face as more consumers ‘cross-shop’ between online, Click & Collect and in store.