sustainability
The new rules for communicating sustainability
Sustainability has given a spur to innovation and communications in many companies. Getting it right can transform brand relationships. But what are the new rules?
Posted in : Sustainability
Author : Chris Sherwin
Date : Mon, 2011-08-22 14:50
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The easy slide from sustainability pioneer to eco laggard
Keeping pace with the sustainability agenda, let alone keeping ahead, is a tough challenge for many businesses. Yesterday’s pioneering practices become today’s hygiene factors within what seems like the blink of an eye. So what themes are emerging that brands need to watch for and act on?
Posted in : Sustainability
Author : Chris Sherwin
Date : Fri, 2011-08-19 15:00
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So what makes a brand marketer’s job sustainable?
The demand from customers for brands to be good and green keeps on growing. Few brand managers ignore the trend. But not all think through the implications and take a good hard look at what this means for them: their skill set, their knowledge and their networks. But they should.
Posted in : Sustainability
Author : Chris Sherwin
Date : Mon, 2011-07-25 17:03
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Going green doesn’t have to be grey for personal care brands
Will consumers go for greener beauty and personal care?
Posted in : Sustainability
Author : Dorothy Mackenzie
Date : Mon, 2011-05-23 17:47
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