Generosity Day
Out with the days of selfish happiness, in with the days of connected well-being. There is a fundamental shift happening in all levels of society from a closed, dog eat dog world to an open more collaborative future. It is only right that a holiday like Valentine’s Day is now coined by some to be “Generosity Day.”
Ellen Mcgirt of Fast Company, Katya Andresen of Network of Good, and Sasha Dichter of Acumen Fund, began “Generosity Day” as an experiment last year to “reboot” the holiday into a larger call to action. The response was immense and revealed a human truth that is fundamental to the world we live in today: people are searching for meaningful connection.
Generosity is not about charity or unbridled free giving, but about something much deeper than that. Generosity is about putting yourself in the shoes of others, being open and collaborative, re-imagining conventions and building a more positive future.
Brands that deliver value in an innovative way underpinned with connection, expression, authenticity and big ideas will pull on your consumers’ heartstrings more than ever before.
Here are some key takeaways in the spirit of today:
1. Connections – rethink how you are connecting with your consumers and how you are giving them a means to connect with each other and the world they live in. Brands like “The Good Gym” http://www.thegoodgym.org/ are connecting people through exercise and lifestyle.
2. Expression – give consumers a way to express their creativity to re-imagine a better future. Brands like Quirky http://www.quirky.com/ are allowing consumers to be inventors through a unique social model.
3. Authenticity – be authentic to your consumers who are looking to trust you and give them a way to be authentic to who they really are. Levis has done a great job with their campaign “Go Forth” http://www.youtube.com/watch?v=KT16DcHcjRA to inspire consumers to be their authentic selves.
4. Think Big, Be Human – listen to your consumers, but also think big for them. Innovate an offering that creates meaning in their life. Brands like method http://methodhome.com/ have become a call to use greener home care products in a human way.
Wishing you a Happy Generosity Day from Dragon Rouge!
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