The ICAEW has been recognised as a 2009 Superbrand
Ranked amongst the UK\\\'s top B2B brands, the ICAEW was selected as a UK Business Superbrand for the first time in 2009.
The role of chartered accountants in the world\\\'s economies has never been more important and Dragon took on the brand challenge with the ICAEW in 2006 to reposition a well-established, traditional UK accountancy body with 125 years of heritage, as a modern organisation, relevant to the needs of its members and gaining in international reach and influence.
Superbrands are awarded for reliability, quality and distinction and we created for ICAEW a brand story based on their unique ability to \\\'Inspire Business Confidence\\\' and a brand programme to create unity and shared responsibility across the organisation.
For the ICAEW, to be recognised as a UK Business Superbrand this year, reflects the real success in achieving this shift already. It is also perfect testament to their commitment and trust in Dragon to help make their brand the best it can be on all levels.
