Bauer Media, owners of a number of national and local radio stations, had developed a new proposition for recruiters and job seekers, linking radio advertising and online job listings. Aimed at the mainstream job market, the service needed a friendly accessible name and brand.

The brand needed to be memorable, upbeat and stand out on radio and be acceptable when used in conjunction with the radio station brands. It also needed to offer potential for stretch to other services such as finding homes and cars.

A name with character, Workmoose, that was relatively unambiguous and easy to when heard on radio and a warm, strong identity (with the potential for animation at a later date) for the associated website. Workmoose is matching employers and jobseekers in Manchester, Lancashire and Merseyside.