23/11/2009
Dragon Rouge launches Ballantine’s 12YO global on-trade programme
A journey beyond the ordinary.
With a strong pack design, created by Dragon Rouge in 2007, and quality product already established, Ballantine’s 12 Year Old was now set to come to life in the on-trade. Following a three-way pitch, Dragon Rouge was tasked with creating a global on-trade programme, rooted in one big idea, which would increase awareness, advocacy and visibility, through trade engagement and consumer on-trade activation.
