Barbra Wright joins Dragon Rouge as Director of Consumer Brand Identity and Packaging. 

Her team will work alongside Samantha Dumont, Dragon Rouge’s Creative Director, and the design team to achieve imaginative results that build brand value underpinned by inspired planning methodologies. 

Barbra joins from Blue Marlin, where she was Insights and Planning Director leading the planning team in London and consulting into the New York team. Previous to this she held roles at Ziggurat as a Brand Planner and Design Bridge as a Brand Strategist. 

In a career that spans over 12 years Barbra brings a wealth of experience working on strategic and brand projects with clients including PepsiCo, Colgate, Nestlé Rowntree, Sainsbury’s, Shell, Danone, Unilever, Heinz, GSK and Vodafone. She brings to Dragon Rouge her individual style of brand planning, which uses both creative and psychological approaches. She has a passion for working with people who spark creative genius and strives to find the gems that give life to compelling brand design and communication. 

Barbra began her career in Botswana as a freelance artist; illustrator and photographer so will also share her love of art and photography with colleagues and clients alike.