Kate Waddell will be hosting a workshop at Dairy NPD 2012 in Amsterdam on 14 February 2012. The workshop will consider what it takes to develop a successful brand in the highly competitive dairy market and will use a combination of presentation and interactive group work.

Dragon Rouge have worked with companies such as the Danish Dairy Board, Norwegian Dairies, Nestlé, Kraft, Arla and Danone to help build some of the worlds most distinctive brands.