March and April sees the London office sharing eight seminars of interest to corporate, product and service brands. 

Programme

Wednesday 28 March 

09:30-12:30 - Global Societal Trends: the shape of brands to come

This seminar is aimed at brand owners and businesses responsible for corporate, product and service brands looking for ‘big picture’ inspiration and a practical way to be readied for the future.

14:00-16:30 - Archetypes and Insights: creating brands and designs that connect

This seminar is aimed at every brand owner looking to create more design edge within their brand or portfolio. Brand and Marketing Managers, Design Managers, Insights and Research Managers across corporate, product and service brands. 

Thursday 29 March

09:30-12:30 - 2012 Food Trends: a healthy bite of tomorrow

This seminar is aimed atany FMCG brand owners, retailers and foodservice businesses wanting to create or evolve future proofed brands with real consumer relevance, stand out and ‘conversational currency’.

14:00-16:30 - Striking the right balance: strong brand stand out and clear range navigation

This seminar is aimed at any FMCG Brand Managers, Design Managers and Innovation Managers wishing to find the best way to structure and present their range - large or small.

Tuesday 24 April 

09:30-11:15 - Engaging your business: turning your positioning into a powerful tool for engagement

This seminar is aimed at Marketing Directors, Heads of Communication, Internal Communications or Human Resources Managers who are looking for ways to turn brand positioning into a tool for effective internal communications and engagement.

14:00-15:45 - Personality in brands: the importance of personality in B2B brands

This seminar is aimed at Marketing Directors, Heads of Communication, Brand and Marketing Managers looking to help their business stand out and be heard through distinctive, consistent and connected brand communications. 

Thursday 26 April 

09:30-11:15 - Start making sense: breaking down brand architecture

This seminar is aimed at Marketing, Brand and Communication Directors who are looking to sharpen up their offer by bringing new order, simplicity and effectiveness to the way they present and deliver their offer.  

14:00-15:45 - Sustainability: an inside edge to corporate responsibility and innovation

This seminar is aimed at Marketing Directors, Brand Managers, Corporate Communications and Sustainability/CSR Managers responsible for managing and leveraging the relationship between sustainability and brand strategy.