Since 2011 Joe Hale has led Dragon Rouge London’s Corporate consultancy team. Since joining in 2008 he has helped shape both our business development and consultancy capabilities. His experience and passion for all things digital means he brings a fresh perspective to our work. His sector experience is extensive, having led international projects in industrials, financial services, telecommunications and hotels.

Prior to joining Dragon Rouge, Joe spent four years as a consultant with strategy think tank Brandsmiths where he worked across both FMCG and corporate accounts.  

“I’m driven and excited by opportunity and here you’re never short of opportunity. Whether it’s a creative but complex challenge put before you by a client or the growth and expansion plans of the agency, the days are filled with ideas. That’s what makes this job so rewarding”

Joe’s energy and competitive genes come from a life long passion for sport. Outside of work you’ll always find him participating in or organising a new sporting challenge. From rowing the Thames to cycling across Mexico, Joe’s life is never short of a challenge or two. His boundless energy is complemented with a passion for architecture, so if he’s not extolling the merits of his latest adventure, he’s contemplating the virtues of London’s new skyline.