Sam has been Creative Partner at Dragon Rouge since 2003. She leads the design team in building intelligent and creative solutions for our client brands and helping the relationship between agency and client teams sparkle.

Sam has plenty of experience to draw on from a whole range of categories from food and drink to fashion and personal care. When she joined Dragon Rouge from Futurebrand, like many of our team, it was our independence that attracted her: ‘I wanted the opportunity to make a difference for clients and creatives alike. Dragon Rouge was an independent business where I could do that.”

Sam has a keen interest in interior design, but in the main, life outside work is about simple pleasures. “I like being outdoors, spending time with my little boy. It’s doing simple things that makes me happy.” Always having a positive frame of mind herself, the only things that get her down are “negativity and listing my dislikes.”